Support page for the
Facebook Insights Connector

 

With the Facebook Insights Connector you can report on the most important statistics of your Facebook fan page. It is about the organic followers on your fan page. To use this connector you can connect with your Google Account or just with your email. Both Logins will make an account in the Data Hub app.

The Facebook Insights Connector has a template. The template has 3 pages. The first page has general data about your fanpage. The second page shows data from your posts. How many likes, loves or wow’s you’ve got per post. On the third and last page you can see the data of your page fans. The difference in how many men or women like your fanpage and on what time they are online.

Facebook Insights Dashboard

How to connect the
Facebook Page data?

Step 1.
When you’ve selected the connector in Looker Studio, you need to authorize the use of the Looker Studio Connector.

Step 2.
The next step is to authorize the Facebook Insights Connector.

Step 3.
Login to your Facebook account and make the connection.

Step 4.
When you’ve made the connection with Looker Studio you will see all the possible fields of data with a description of what they mean.

Step 5.
When you click on ‘make report’ you will connect the data to the template.

Metrics and Dimensions of the Facebook Insights Connector

You can use the following metrics and dimensions to Looker Studio:

Name Type Description
Date YEAR_MONTH_DAY Date
Like source TEXT This is a breakdown of the number of Page likes from the most common places where people can like your Page.
City TEXT Aggregated Facebook location data, sorted by city, about the people who like your Page.
Country TEXT The number of people, aggregated per country, that like your Page. Only the 45 countries with the most people that like your Page are included.
Gender Age TEXT The number of people who saw any of your posts at least once, grouped by age and gender. Aggregated demographic data is based on a number of factors, including age and gender information users provide in their Facebook profiles. This number is an estimate.
Gender TEXT The number of people who saw any of your posts at least once, grouped by age and gender. Aggregated demographic data is based on a number of factors, including age and gender information users provide in their Facebook profiles. This number is an estimate.
Age TEXT The number of people who saw any of your posts at least once, grouped by age and gender. Aggregated demographic data is based on a number of factors, including age and gender information users provide in their Facebook profiles. This number is an estimate.
Page fans NUMBER The total number of people who have liked your Page.
Page fans online per day NUMBER The number of your fans who saw any posts on Facebook on a given day.
New likes NUMBER The number of new people who have liked your Page.
New likes (unique users) NUMBER The number of new people who have liked your Page.
Unlikes NUMBER The number of Unlikes of your Page (Unique users).
Unlikes (unique users) NUMBER The number of Unlikes of your Page (Unique users).
Page engaged users NUMBER The number of people who engaged with your Page. Engagement includes any click.
Page post engagements NUMBER The number of times people have engaged with your posts through reactions, comments, shares and more.
Page consumptions NUMBER The number of times people clicked on any of your content.
Page consumptions unique NUMBER The number of people who clicked on any of your content.
Consumption type TEXT The number of times people clicked on any of your content, by type.
Consumption type unique TEXT The number of times people clicked on any of your content, by type.
Page places checkin total NUMBER The number of times people checked into a place.
Page places checkin total unique NUMBER The number of people who checked into a place.
Page places checkin mobile NUMBER The number of times people checked into a place using mobile phones.
Page places checkin mobile unique NUMBER The number of people who checked into a place using mobile phones.
Page negative feedback NUMBER The number of times people took a negative action (e.g., un-liked or hid a post).
Page negative feedback unique NUMBER The number of people who took a negative action (e.g., un-liked or hid a post).
Page negative feedback by type TEXT The number of times people took a negative action broken down by type.
Page negative feedback by type unique TEXT The number of people who took a negative action broken down by type
Page positive feedback by type TEXT The number of times people took a positive action broken down by type.
Page positive feedback by type unique TEXT The number of times people took a positive action broken down by type.
Page fans online HOUR The number of your fans who saw any posts on Facebook on a given day, broken down by hour of day in PST/PDT.
Page fan adds by paid non paid unique TEXT The number of new people who have liked your page broken down by paid and non-paid.
Page impressions NUMBER The number of times any content from your Page or about your Page entered a person's screen. This includes posts, stories, check-ins, ads, social information from people who interact with your Page and more.
Page impressions unique NUMBER The number of people who had any content from your Page or about your Page enter their screen. This includes posts, stories, check-ins, ads, social information from people who interact with your Page and more.
Page impressions paid NUMBER The number of times any content from your Page or about your Page entered a person's screen through paid distribution such as an ad.
Page impressions paid unique NUMBER The number of people who had any content from your Page or about your Page enter their screen through paid distribution such as an ad.
Page impressions organic NUMBER The number of times any content from your Page or about your Page entered a person's screen through unpaid distribution. This includes posts, stories, check-ins, social information from people who interact with your Page and more.
Page impressions organic unique NUMBER The number of people who had any content from your Page or about your Page enter their screen through unpaid distribution. This includes posts, stories, check-ins, social information from people who interact with your Page and more.
Page impressions viral NUMBER The number of times any content from your Page or about your Page entered a person's screen with social information attached. Social information displays when a person's friend interacted with your Page, post or story. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Page impressions viral unique NUMBER The number of people who had any content from your Page or about your Page enter their screen through with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with your Page, post or story. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Page impressions nonviral NUMBER The number of times any content from your Page entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with your Page, post or story. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Page impressions nonviral unique NUMBER The number of people who had any content from your Page enter their screen. This does not include content created about your Page with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with your Page, post or story. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Page impressions by story type TEXT Total impressions of posts published by a friend about your Page by type.
Page impressions by story type unique TEXT The number of people who saw posts published by a friend about your Page by type.
Page impressions by city unique TEXT The number of people who have seen any content associated with your Page by city.
Page impressions by country unique TEXT The number of people who have seen any content associated with your Page by country.
Page impressions by locale unique TEXT The number of people who have seen any content associated with your Page by user selected language.
page impressions by age gender unique TEXT The number of people who saw any content by your Page or about your Page, grouped by age and gender. This number is an estimate.
page impressions frequency distribution TEXT The number of people your Page reached broken down by how many times people saw any content about your Page.
page impressions viral frequency distribution TEXT The number of people your Page reached from a story published by a friend, broken down by how many times people saw stories about your Page.
page posts impressions NUMBER The number of times your Page's posts entered a person's screen. Posts include statuses, photos, links, videos and more.
Page posts impressions unique NUMBER The number of people who had any of your Page's posts enter their screen. Posts include statuses, photos, links, videos and more.
Page posts impressions paid NUMBER The number of times your Page's posts entered a person's screen through paid distribution such as an ad.
Page posts impressions paid unique NUMBER The number of people who had any of your Page's posts enter their screen through paid distribution such as an ad.
Page posts impressions organic NUMBER The number of times your Page's posts entered a person's screen through unpaid distribution.
Page posts impressions organic unique NUMBER The number of people who had any of your Page's posts enter their screen through unpaid distribution.
Page posts served impressions organic unique NUMBER The number of people who had any of your Page's posts enter their screen through unpaid distribution.
Page posts impressions viral NUMBER The number of times your Page's posts entered a person's screen with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Page posts impressions viral unique NUMBER The number of people who had any of your Page's posts enter their screen with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Page posts impressions nonviral NUMBER The number of times your Page's posts entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Page posts impressions nonviral unique NUMBER The number of people who had any posts by your Page enter their screen. This does not include content created about your Page with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Page posts impressions frequency distribution TEXT The number of people who saw your Page posts, broken down by how many times people saw your posts.
Page actions post reactions like total NUMBER Daily total post "like" reactions of a page.
Page actions post reactions love total NUMBER Daily total post "love" reactions of a page.
Page actions post reactions wow total NUMBER Daily total post "wow" reactions of a page.
Page actions post reactions haha total NUMBER Daily total post "haha" reactions of a page.
Page actions post reactions sorry total NUMBER Daily total post "sorry" reactions of a page.
Page actions post reactions anger total NUMBER Daily total post "anger" reactions of a page.
Page actions post reactions total TEXT Daily total post reactions of a page by type.
Page video views NUMBER The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Page video views paid NUMBER The number of times your Page's promoted videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
Page video views organic NUMBER The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Page video views by paid non paid TEXT The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, broken down by total, paid, and non-paid. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Page video views autoplayed NUMBER The number of times your Page's videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Page video views click to play NUMBER The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.
page_video_views_unique NUMBER The number of people who viewed your Page's videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Page video repeat views NUMBER The number of times your Page's videos were replayed for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.
Page video complete views 30s NUMBER The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Page video complete views 30s paid NUMBER The number of times your Page's promoted videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
Page video complete views 30s organic NUMBER The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Page video complete views 30s autoplayed NUMBER The number of times your Page's automatically played videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Page video complete views 30s click to play NUMBER The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Page video complete views 30s unique NUMBER The number of people who viewed your Page's videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Page video complete views 30s repeat views NUMBER The number of times your Page's videos replayed for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds.
page video views 10s NUMBER The number of times your Page's videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Page video views 10s paid NUMBER The number of times your Page's promoted videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
Page video views 10s organic NUMBER The number of times your Page's videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Page video views 10s autoplayed NUMBER The number of times your Page's videos automatically played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Page video views 10s click to play NUMBER The number of times your Page's videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Page video views 10s unique NUMBER The number of people who viewed your Page's videos for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Page video views 10s repeat NUMBER The number of times your Page's videos replayed for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds.
page_video_view_time NUMBER The total time, in milliseconds, people viewed your Page's video.
Page views total NUMBER The number of times a Page's profile has been viewed by logged in and logged out people.
Page views logout NUMBER The number of times a Page's profile has been viewed by people not logged in to Facebook.
Page views logged in total NUMBER The number of times a Page's profile has been viewed by people logged in to Facebook.
Page views logged in unique NUMBER The number of times a Page's profile has been viewed by people logged in to Facebook.
Page views external referrals TEXT Top referrering external domains sending traffic to your Page.
Page views by internal referer logged in unique TEXT The number of people logged in to Facebook who have viewed your Page, broken down by the internal referer within Facebook.
page views by referers logged in unique TEXT Logged-in page visit counts (unique users) by referral source.
Page content activity by action type unique TEXT The number of people talking about your Page's stories, by Page story type
Page content activity NUMBER The number of stories created about your Page (Stories).
Page content activity by action type TEXT The number of stories about your Page's stories, by Page story type.
icon URL
id TEXT
message TEXT
Full picture URL
picture URL
Permalink url URL
Created time TEXT
Post impressions NUMBER The number of times your Page's post entered a person's screen. Posts include statuses, photos, links, videos and more.
Post impressions unique NUMBER The number of people who had your Page's post enter their screen. Posts include statuses, photos, links, videos and more.
Post impressions paid NUMBER The number of times your Page's post entered a person's screen through paid distribution such as an ad.
Post impressions paid unique NUMBER The number of people who had your Page's post enter their screen through paid distribution such as an ad.
Post impressions fan NUMBER The number of impressions for your Page post by people who have liked your Page.
Post impressions fan unique NUMBER The number of people who have like your Page who saw your Page post.
Post impressions fan paid NUMBER The number of impressions for your Page post by people who like your Page in an Ad or Sponsored Story.
Post impressions fan paid unique NUMBER The number of people who have like your Page and saw your Page post in an Ad or Sponsored Story.
Post impressions organic NUMBER The number of times your Page's posts entered a person's screen through unpaid distribution.
Post impressions organic unique NUMBER The number of people who had your Page's post enter their screen through unpaid distribution.
Post impressions viral NUMBER The number of times your Page's post entered a person's screen with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Post impressions viral unique NUMBER The number of people who had your Page's post enter their screen with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Post impressions nonviral NUMBER The number of times your Page's post entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Post impressions nonviral unique NUMBER The number of people who had your Page's post enter their screen. This does not include content created about your Page with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Post reactions like total NUMBER Total "like" reactions of a post.
Post reactions love total NUMBER Total "love" reactions of a post.
Post reactions wow total NUMBER Total "wow" reactions of a post.
Post reactions haha total NUMBER Total "haha" reactions of a post.
Post reactions sorry total NUMBER Total "sorry" reactions of a post.
Post reactions anger total NUMBER Total "anger" reactions of a post.