Support page for the
Google Business Profile Connector
With the Google Business Profile Connector (formerly known as Google My Business Connector) you can report on the most important statistics of your Google Business Profile account. To use the connector you can connect with your Google Account or just with your email. Both Logins will make an account in the Data Hub app. If you have any questions about the connector, go to our Support Center.

How to connect the
Google Business Profile Connector?
Step 1.
When you’ve selected the connector in Looker Studio, you need to authorize the use of the Looker Studio Connector.
Step 2.
The next step is to authorize the Google Business Profile Connector.
Step 3.
Login to your Google Business Profile account and make the connection.
Step 4.
When you’ve made the connection with Looker Studio you will see all the possible fields of data with a description of what they mean.
Step 5.
When you click on ‘make report’ you will connect the data to the template.
Metrics and Dimensions of the Google Business Profile Connector
You can use the following metrics and dimensions to Looker Studio:
Name | Type | Description |
---|---|---|
Account Id | TEXT | Id of the account. |
Account Name | TEXT | Name of the account. |
Location Id | TEXT | Id of the location. |
Location Name | TEXT | Name of the location. |
Date | YEAR_MONTH_DAY | |
Queries Direct | NUMBER | The number of times the resource was shown when searching for the location directly. |
Queries Indirect | NUMBER | The number of times the resource was shown as a result of a categorical search (for example, restaurant). |
Queries Chain | NUMBER | The number of times a resource was shown as a result of a search for the chain it belongs to, or a brand it sells. For example, Starbucks, Adidas. This is a subset of "Queries Indirect". |
Total Searches | NUMBER | The number of times a resource was shown as a result of a search |
Queries per type | NUMBER | The number of times the resource was shown (direct and indirect). |
Query Type | TEXT | |
Views Maps | NUMBER | The number of times the resource was viewed on Google Maps. |
Views Search | NUMBER | The number of times the resource was viewed on Google Search. |
Total Views | NUMBER | The total number of times the resource was viewed. |
Actions Website | NUMBER | The number of times the website was clicked. |
Actions Phone | NUMBER | The number of times the phone number was clicked. |
Actions Driving Directions | NUMBER | The number of times driving directions were requested. |
Total Actions | NUMBER | The total number of actions. |
Photos Views Merchant | NUMBER | The number of views on media items uploaded by the merchant. |
Photos Views Customers | NUMBER | The number of views on media items uploaded by customers. |
Photos Count Merchant | NUMBER | The total number of media items that are currently live that have been uploaded by the merchant. |
Photos Count Merchant | NUMBER | The total number of media items that are currently live that have been uploaded by customers. |
Local Post Views Search | NUMBER | The number of times the local post was viewed on Google Search. |
Local Post Actions CTA | NUMBER | The number of times the call to action button was clicked on Google. |
Top Direction requests Location | LATITUDE_LONGITUDE | Top locations where driving-direction requests originated from. |
Top Direction requests Location Name | TEXT | Top location names where driving-direction requests originated from. |
Top Direction requests (7 days) | NUMBER | The number of times a driving-direction request was made from this region (last 7 days). |
Top Direction requests (30 days) | NUMBER | The number of times a driving-direction request was made from this region (last 30 days). |
Top Direction requests (90 days) | NUMBER | The number of times a driving-direction request was made from this region (last 90 days). |
Followers | NUMBER | Total number of followers for the location. |
Review ID | TEXT | The unique identifier for a review. |
Create Date | YEAR_MONTH_DAY | The date when the review was created. |
Reviewer | TEXT | The name of the reviewer. |
Reviewer Photo URL | TEXT | The profile photo link of the reviewer. |
Reviewer Photo | IMAGE | The profile photo of the reviewer. |
Comment | TEXT | The body of the review as plain text with markups. |
Review Replied To | BOOLEAN | Has the review been replied to? |
Reply | TEXT | The owner/manager of this location's reply to this review. |
Star Rating (number) | NUMBER | The star rating of the review. |
Star Rating (text) | TEXT | The star rating of the review. |
Average Rating | NUMBER | The average rating of all reviews for the location. |
Review Count | NUMBER | The number of reviews for the location. |
Answered Calls | NUMBER | The number of answered calls. |
Missed Calls | NUMBER | The number of missed calls. |
Hour Of Day | NUMBER | The hour of the day a call was misssed. |
Day Of Week | TEXT | The day of the week a call was missed. |
Total Calls | NUMBER | The total amount of calls. |
City | TEXT | The city where the business is located. |
Country Code | TEXT | The two letter country code of the country where the business is located. |
Postal Code | TEXT | The postal code where the business is located. |
Address | TEXT | The address where the business is located. |
Language Code | TEXT | The language code of the language of the business. |
Administrative Area | TEXT | The language code of the language of the business. |
Sorting Code | TEXT | An additional country-specific sorting code. This is not used in most regions. |
Neighborhood | TEXT | When available this gives information about the neighborhood, borough, or district the business is located in. |
Recipients | TEXT | The recipient at the address. |
Organization Name | TEXT | The name of the organization at the address. |
Primary Phone Number | TEXT | The primary phone number of the organization at the address. |
Image Url | TEXT | all user uploaded image urls |
Image | IMAGE | all user uploaded images |
Category | TEXT | the category of the user uploaded images |