Support page for the
Google Business Profile Connector
With the Google Business Profile Connector (formerly known as Google My Business Connector) you can report on the most important statistics of your Google Business Profile account. To use the connector you can connect with your Google Account or just with your email. Both Logins will make an account in the Data Hub app. If you have any questions about the connector, go to our Support Center.
How to connect the
Google Business Profile Connector?
Step 1.
When you’ve selected the connector in Looker Studio, you need to authorize the use of the Looker Studio Connector.
Step 2.
The next step is to authorize the Google Business Profile Connector.
Step 3.
Login to your Google Business Profile account and make the connection.
Step 4.
When you’ve made the connection with Looker Studio you will see all the possible fields of data with a description of what they mean.
Step 5.
When you click on ‘make report’ you will connect the data to the template.
Metrics and Dimensions of the Google Business Profile Connector
You can use the following metrics and dimensions to Looker Studio:
| Name | Type | Description |
|---|---|---|
| Account Id | TEXT | Id of the account. |
| Account Name | TEXT | Name of the account. |
| Location Id | TEXT | Id of the location. |
| Location Name | TEXT | Name of the location. |
| Date | YEAR_MONTH_DAY | |
| Impressions Maps | NUMBER | The number of times the resource was viewed on Google Maps. |
| Impressions Search | NUMBER | The number of times the resource was viewed on Google Search. |
| Impressions Maps (Desktop) | NUMBER | Business impressions on Google Maps on Desktop devices. Multiple impressions by a unique user within a single day are counted as a single impression. |
| Impressions Search (Desktop) | NUMBER | Business impressions on Google Search on Desktop devices. Multiple impressions by a unique user within a single day are counted as a single impression. |
| Impressions Maps (Mobile) | NUMBER | Business impressions on Google Maps on Mobile devices. Multiple impressions by a unique user within a single day are counted as a single impression. |
| Impressions Search (Impressions) | NUMBER | Business impressions on Google Search on Mobile devices. Multiple impressions by a unique user within a single day are counted as a single impression. |
| Total Impressions | NUMBER | The total number of times the resource was viewed. |
| Website Clicks | NUMBER | The number of times the business profile website was clicked. |
| Call clicks | NUMBER | The number of times the business profile call button was clicked. |
| Direction Requests | NUMBER | The number of times a direction request was requested to the business location. |
| Conversations Received | NUMBER | The number of message conversations received on the business profile. |
| Total Actions | NUMBER | The total number of actions (website clicks, calls, driving directions and conversations). |
| Review ID | TEXT | The unique identifier for a review. |
| Create Date | YEAR_MONTH_DAY | The date when the review was created. |
| Reviewer | TEXT | The name of the reviewer. |
| Reviewer Photo URL | TEXT | The profile photo link of the reviewer. |
| Reviewer Photo | IMAGE | The profile photo of the reviewer. |
| Comment | TEXT | The body of the review as plain text with markups. |
| Review Replied To | BOOLEAN | Has the review been replied to? |
| Reply | TEXT | The owner/manager of this location's reply to this review. |
| Star Rating (number) | NUMBER | The star rating of the review. |
| Star Rating (text) | TEXT | The star rating of the review. |
| Average Rating | NUMBER | The average rating of all reviews for the location. |
| Review Count | NUMBER | The number of reviews for the location. |
| City | TEXT | The city where the business is located. |
| Country Code | TEXT | The two letter country code of the country where the business is located. |
| Postal Code | TEXT | The postal code where the business is located. |
| Address | TEXT | The address where the business is located. |
| Language Code | TEXT | The language code of the language of the business. |
| Administrative Area | TEXT | The language code of the language of the business. |
| Sorting Code | TEXT | An additional country-specific sorting code. This is not used in most regions. |
| Neighborhood | TEXT | When available this gives information about the neighborhood, borough, or district the business is located in. |
| Recipients | TEXT | The recipient at the address. |
| Organization Name | TEXT | The name of the organization at the address. |
| Primary Phone Number | TEXT | The primary phone number of the organization at the address. |
| Image Url | TEXT | all user uploaded image urls |
| Image | IMAGE | all user uploaded images |
| Category | TEXT | the category of the user uploaded images |
| Search keyword | TEXT | Search terms which have been used to find a business. |
| Insights value | NUMBER | One of either: 1) The sum of the number of unique users that used the keyword in a month, aggregated for each month requested. 2) A threshold that indicates that the actual value is below this threshold. |