Support page for the
Google Business Profile Connector

 

With the Google Business Profile Connector (formerly known as Google My Business Connector) you can report on the most important statistics of your Google Business Profile account. To use the connector you can connect with your Google Account or just with your email. Both Logins will make an account in the Data Hub app. If you have any questions about the connector, go to our Support Center.

Google My Business Dashboard

How to connect the
Google Business Profile Connector?

Step 1.
When you’ve selected the connector in Looker Studio, you need to authorize the use of the Looker Studio Connector.

Step 2.
The next step is to authorize the Google Business Profile Connector.

Step 3.
Login to your Google Business Profile account and make the connection.

Step 4.
When you’ve made the connection with Looker Studio you will see all the possible fields of data with a description of what they mean.

Step 5.
When you click on ‘make report’ you will connect the data to the template.

 

Metrics and Dimensions of the Google Business Profile Connector

You can use the following metrics and dimensions to Looker Studio:

Name Type Description
Account Id TEXT Id of the account.
Account Name TEXT Name of the account.
Location Id TEXT Id of the location.
Location Name TEXT Name of the location.
Date YEAR_MONTH_DAY
Queries Direct NUMBER The number of times the resource was shown when searching for the location directly.
Queries Indirect NUMBER The number of times the resource was shown as a result of a categorical search (for example, restaurant).
Queries Chain NUMBER The number of times a resource was shown as a result of a search for the chain it belongs to, or a brand it sells. For example, Starbucks, Adidas. This is a subset of "Queries Indirect".
Total Searches NUMBER The number of times a resource was shown as a result of a search
Queries per type NUMBER The number of times the resource was shown (direct and indirect).
Query Type TEXT
Views Maps NUMBER The number of times the resource was viewed on Google Maps.
Views Search NUMBER The number of times the resource was viewed on Google Search.
Total Views NUMBER The total number of times the resource was viewed.
Actions Website NUMBER The number of times the website was clicked.
Actions Phone NUMBER The number of times the phone number was clicked.
Actions Driving Directions NUMBER The number of times driving directions were requested.
Total Actions NUMBER The total number of actions.
Photos Views Merchant NUMBER The number of views on media items uploaded by the merchant.
Photos Views Customers NUMBER The number of views on media items uploaded by customers.
Photos Count Merchant NUMBER The total number of media items that are currently live that have been uploaded by the merchant.
Photos Count Merchant NUMBER The total number of media items that are currently live that have been uploaded by customers.
Local Post Views Search NUMBER The number of times the local post was viewed on Google Search.
Local Post Actions CTA NUMBER The number of times the call to action button was clicked on Google.
Top Direction requests Location LATITUDE_LONGITUDE Top locations where driving-direction requests originated from.
Top Direction requests Location Name TEXT Top location names where driving-direction requests originated from.
Top Direction requests (7 days) NUMBER The number of times a driving-direction request was made from this region (last 7 days).
Top Direction requests (30 days) NUMBER The number of times a driving-direction request was made from this region (last 30 days).
Top Direction requests (90 days) NUMBER The number of times a driving-direction request was made from this region (last 90 days).
Followers NUMBER Total number of followers for the location.
Review ID TEXT The unique identifier for a review.
Create Date YEAR_MONTH_DAY The date when the review was created.
Reviewer TEXT The name of the reviewer.
Reviewer Photo URL TEXT The profile photo link of the reviewer.
Reviewer Photo IMAGE The profile photo of the reviewer.
Comment TEXT The body of the review as plain text with markups.
Review Replied To BOOLEAN Has the review been replied to?
Reply TEXT The owner/manager of this location's reply to this review.
Star Rating (number) NUMBER The star rating of the review.
Star Rating (text) TEXT The star rating of the review.
Average Rating NUMBER The average rating of all reviews for the location.
Review Count NUMBER The number of reviews for the location.
Answered Calls NUMBER The number of answered calls.
Missed Calls NUMBER The number of missed calls.
Hour Of Day NUMBER The hour of the day a call was misssed.
Day Of Week TEXT The day of the week a call was missed.
Total Calls NUMBER The total amount of calls.
City TEXT The city where the business is located.
Country Code TEXT The two letter country code of the country where the business is located.
Postal Code TEXT The postal code where the business is located.
Address TEXT The address where the business is located.
Language Code TEXT The language code of the language of the business.
Administrative Area TEXT The language code of the language of the business.
Sorting Code TEXT An additional country-specific sorting code. This is not used in most regions.
Neighborhood TEXT When available this gives information about the neighborhood, borough, or district the business is located in.
Recipients TEXT The recipient at the address.
Organization Name TEXT The name of the organization at the address.
Primary Phone Number TEXT The primary phone number of the organization at the address.
Image Url TEXT all user uploaded image urls
Image IMAGE all user uploaded images
Category TEXT the category of the user uploaded images