Support Page for the
Instagram Insights Connector
With our Instagram Insights Connector for Looker Studio you can report on the most important statistics of your Instagram fan page. To use the connector you can connect with your Google Account or just with your email. Both Logins will make an account in the Data Hub app. If you have any questions about the connector, go to our Support Center.
How to connect the
Instagram page data?
Step 1.
When you’ve selected the connector in Looker Studio, you need to authorize the use of the Looker Studio Connector.
Step 2.
The next step is to authorize the Instagram Insights Connector.
Step 3.
Login to your Instagram account and make the connection.
Step 4.
When you’ve made the connection with Looker Studio you will see all the possible fields of data with a description of what they mean.
Step 5.
When you click on ‘make report’ you will connect the data to the template.
Frequently asked questions
Find here the most asked questions about the Instagram Insights Connector. Can’t find your question here? Ask us in the Instagram Insights repository.
Is your Instagram account connected to a Facebook Page?
Instagram Professional accounts must be connected to a Facebook Page before their data can be accessed through the API. Once connected, any Facebook User who is able to perform Tasks on that Page can grant your app an access token, which can then be used in API requests.
This link can help you with connecting your Facebook Page to your Instagram Business Account.
Metrics and Dimensions of the Instagram Insights Connector
You can use the following metrics and dimensions to Looker Studio:
| Name | Type | Description |
|---|---|---|
| Date | YEAR_MONTH_DAY | Date breakdown |
| Audience City | TEXT | Cities of followers for whom we have demographic data. Does not include current day's data. Not available on IG Users with fewer than 100 followers. Only top 45 cities with highest values returned. |
| Audience Country | COUNTRY_CODE | Countries of followers for whom we have demographic data. Does not include current day's data. Not available on IG Users with fewer than 100 followers. Only top 45 countries with highest values returned. |
| Gender and Age | TEXT | The gender and age distribution of followers for whom we have demographic data. Does not include current day's data. Not available on IG Users with fewer than 100 followers. Possible values: M (male), F (female), U (unknown). |
| Gender | TEXT | The gender distribution of followers for whom we have demographic data. Does not include current day's data. Not available on IG Users with fewer than 100 followers. Possible values: M (male), F (female), U (unknown). |
| Age | TEXT | The age distribution of followers for whom we have demographic data. Does not include current day's data. Not available on IG Users with fewer than 100 followers. |
| Location | TEXT | Locales by country codes of followers for whom we have demographic data. Does not include current day's data. Not available on IG Users with fewer than 100 followers. Only top 45 locales with highest values returned. |
| Online Followers | TEXT | Total number of this profile's followers that were online during the specified period |
| Email Contacts | NUMBER | Total number of taps on the email link in this profile |
| New followers | NUMBER | Total number of new followers each day within the specified range. Returns a maximum of 30 days worth of data. Not available on IG Users with fewer than 100 followers. |
| Get Directions Clicks | NUMBER | Total number of taps on the directions link in this profile |
| Impressions | NUMBER | Total number of times the Business Account's media objects have been viewed |
| Phone Call Clicks | NUMBER | Total number of taps on the call link in this profile |
| Profile Views | NUMBER | Total number of users who have viewed the Business Account's profile within the specified period |
| Reach | NUMBER | Total number of times the Business Account's media objects have been uniquely viewed |
| Text Message Clicks | NUMBER | Total number of taps on the text message link in this profile |
| Website Clicks | NUMBER | Total number of taps on the website link in this profile |
| Caption | TEXT | Caption |
| Media ID | TEXT | Media ID |
| Instagram media ID | TEXT | Instagram media ID |
| Is comments enabled | BOOLEAN | Indicates if comments are enabled or disabled |
| Media product type | TEXT | Surface where the media is published. Can be AD, FEED, IGTV, or STORY. |
| Media type | TEXT | Media type. Can be CAROUSEL_ALBUM, IMAGE, or VIDEO. |
| Media URL | URL | Media URL. Will be omitted from responses if the media contains copyrighted material, or has been flagged for a copyright violation. |
| Permalink url | URL | Permanent URL to the media |
| Permalink | HYPERLINK | Permanentlink to the media |
| Shortcode | TEXT | Shortcode to the media |
| Media thumbnail URL | URL | Media thumbnail URL. Only available on VIDEO media |
| Media thumbnail | IMAGE | Media thumbnail. Only available on VIDEO media |
| Timestamp | YEAR_MONTH_DAY_SECOND | ISO 8601 formatted creation date in UTC (default is UTC ±00:00) |
| Username | TEXT | Username of user who created the media |
| Instagram TV media title | TEXT | Instagram TV media title. Will not be returned if targeting an Instagram TV video created on or after October 5, 2021. |
| Comments count | NUMBER | Count of comments on the media. Excludes comments on album child media and the media's caption. Includes replies on comments. |
| Like count | NUMBER | Count of likes on the media. Excludes likes on album child media and likes on promoted posts created from the media. Includes replies on comments. |
| Media Engagement | NUMBER | Total number of likes and comments on the media object |
| Media Impressions | NUMBER | Total number of times the media object has been seen |
| Media Reach | NUMBER | Total number of unique accounts that have seen the media object |
| Media Saved | NUMBER | Total number of unique accounts that have saved the media object |
| Biography | TEXT | |
| Name | TEXT | |
| Profile picture url | URL | |
| Profile picture | IMAGE_LINK | |
| Website | TEXT | |
| Followers | NUMBER | Total number of people who follow the IG User. |
| Follows | NUMBER | Total number of people who the IG User follows. |
| Media Count | NUMBER | The total count of posts for the lifetime of the Instagram profile. |
| Tag Media ID | TEXT | |
| Tag Media product type | TEXT | |
| Tag Media type | TEXT | |
| Tag Caption | TEXT | |
| Tag Permalink | URL | |
| Tag Username | TEXT | |
| Tag Media URL | URL | |
| Tag Timestamp | YEAR_MONTH_DAY_SECOND | |
| Tag Comments count | NUMBER | |
| Tag Like count | NUMBER |