Support page for the
LinkedIn Ads Connector
With the LinkedIn Ads Connector you can report on the most important statistics of your LinkedIn Ad Account. To use this connector you can connect with your Google Account or just with your email. Both Logins will make an account in the Data Hub app. If you have any questions about the connector, go to our Support Center.
The LinkedIn Ads Connector has a template. This template contains general data of your LinkedIn Ads Account. It has 1 page.
How to connect the
LinkedIn Ads data?
Step 1.
When you’ve selected the connector in Looker Studio, you need to authorize the use of the Looker Studio Connector.
Step 2.
The next step is to authorize the LinkedIn Ads Connector.
Step 3.
Login to your LinkedIn account and make the connection.
Step 4.
When you’ve made the connection with Looker Studio you will see all the possible fields of data with a description of what they mean.
Step 5.
When you click on ‘make report’ you will connect the data to the template.
Metrics and Dimensions of the LinkedIn Ads Connector
You can use the following metrics and dimensions to Looker Studio:
| Name | Type | Description |
|---|---|---|
| Company | TEXT | Group results by advertiser's company. |
| account | TEXT | Group results by account. |
| share | TEXT | Group results by sponsored share. |
| campaign | TEXT | Group results by campaign. |
| creative | TEXT | Group results by creative. |
| campaign group | TEXT | Group results by campaign group. |
| conversion | TEXT | Group results by conversion. |
| conversion node | TEXT | The element row in the conversation will be the information for each individual node of the conversation tree. |
| conversion node option index | TEXT | Used actionClicks are deaggregated and reported at the Node Button level. The second value of the pivot_values will be the index of the button in the node. |
| serving location | TEXT | Group results by serving location, onsite or offsite. |
| card index | TEXT | Group results by the index of where a card appears in a carousel ad creative. Metrics are based on the index of the card at the time when the user's action (impression, click, etc.) happened on the creative (Carousel creatives only). |
| member company size | TEXT | Group results by member company size. |
| member industry | TEXT | Group results by member industry. |
| member seniority | TEXT | Group results by member seniority. |
| member job title | TEXT | Group results by member job title. |
| member job function | TEXT | Group results by member job function. |
| member country | TEXT | Group results by member country. |
| member region | TEXT | Group results by member region. |
| member company | TEXT | Group results by member company. |
| action clicks | NUMBER | The count of clicks on the action button of the Sponsored InMail. Sponsored InMail only. |
| ad unit clicks | NUMBER | The count of clicks on the ad unit displayed alongside the Sponsored InMail. Sponsored InMail only. |
| approximate unique impressions | NUMBER | The approximate reach of the campaign. The number of unique member accounts with at least one impression. This metric is not returned by default. It must be explicitly requested in the projection parameter to be returned. |
| card clicks | NUMBER | Non-demographic pivots only. The number of clicks for each card of a carousel ad. The first card click of the carousel ad results in an immediate cardClick and click, whereas scrolling to other cards and clicking will count as additional cardClick. |
| card impressions | NUMBER | Non-demographic pivots only. The number of impressions shown for each card of a carousel ad. The first card of the carousel ad results in an immediate cardImpression and impression, whereas scrolling to other cards will count as additional cardImpressions. |
| clicks | NUMBER | The count of chargeable clicks. Despite not charging for clicks for CPM campaigns, this field still represents those clicks for which we would otherwise charge advertisers (for example, clicks to view the landing page or company page). |
| comment likes | NUMBER | The count of likes of a comment. Sponsored Updates only. |
| comments | NUMBER | The count of comments. Sponsored Updates only. |
| company page clicks | NUMBER | The count of clicks to view the company page. |
| conversion value in local currency | CURRENCY_EUR | Non-demographic pivots only. Value of the conversions in the account's local currency based on rules defined by the advertiser. Conversion value is set by the advertiser at a per conversion level, and aggregated across the query time range. |
| cost in local currency | CURRENCY_EUR | Cost in the account's local currency based on the pivot and timeGranularity. For example, this would be spend by member company size per month if the pivot is MEMBER_COMPANY_SIZE and timeGranularity is MONTHLY. Cost is not adjusted for overdelivery when a member demographic pivot is specified in the request. |
| cost in usd | CURRENCY_USD | Cost in USD based on the pivot and timeGranularity. For example, this would be spend by campaign on a given day if the pivot is CAMPAIGN and timeGranularity is DAILY. Cost is not adjusted for overdelivery when a member demographic pivot is specified in the request. |
| external website conversions | NUMBER | The count of conversions indicated by pixel loads on an external advertiser website |
| external website post click conversions | NUMBER | The count of post-click conversions indicated by pixel loads on an external advertiser website. |
| external website post view conversions | NUMBER | The count of post-view conversions indicated by pixel loads on an external advertiser website. |
| follows | NUMBER | The count of follows. Sponsored Updates only. |
| full screen plays | NUMBER | The count of taps on the video, going into video view mode. |
| impressions | NUMBER | This is the count of "impressions" for Direct Ads and Sponsored Updates and "sends" for InMails. |
| landing page clicks | NUMBER | The count of clicks which take the user to the creative landing page. |
| lead generation mail contact info shares | NUMBER | The number of times users shared contact info through the One Click Lead Gen for Sponsored InMail. Sponsored InMail only. |
| lead generation mail interested clicks | NUMBER | The count of InMail recipients who clicked to demonstrate interest. Sponsored InMail only. |
| likes | NUMBER | The count of likes. Sponsored Updates only. |
| one click lead form opens | NUMBER | The count of times users opened the lead form for a One Click Lead Gen campaign. |
| one click leads | NUMBER | The count of leads generated through One Click Lead Gen. |
| opens | NUMBER | The count of opens of Sponsored InMail. Sponsored InMail only. |
| other engagements | NUMBER | The count of user interactions with the ad unit that do not fit into any other more specific category. |
| reactions | NUMBER | The count of positive reactions on Sponsored Updates which can capture, like, interest, praise, and other responses. |
| sends | NUMBER | The count of sends of Sponsored InMail. Sponsored InMail only. |
| shares | NUMBER | The count of shares. Sponsored Updates only. |
| text url clicks | NUMBER | The count of clicks on any links (anchor tags) that were included in the body of the Sponsored InMail. Sponsored InMail only. |
| total engagements | NUMBER | The count of all user interactions with the ad unit. |
| video completions | NUMBER | The count of video ads that played 97-100% of the video. This includes watches that skipped to this point if the serving location is ON_SITE. |
| video first quartile completions | NUMBER | The count of video ads that played through the first quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE. |
| video midpoint completions | NUMBER | The count of video ads that played through the midpoint of the video. This includes watches that skipped to this point if the serving location is ON_SITE. |
| video starts | NUMBER | The count of video ads that were started by users. |
| video third quartile completions | NUMBER | The count of video ads that played through the third quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE. |
| video views | NUMBER | A video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to fullscreen mode) does not count as a view. |
| viral card clicks | NUMBER | Non-demographic pivots only. The number of viralClicks for each card of a carousel ad. The first viralCardClick of the carousel ad results in an immediate viralCardClick and viralClick, whereas scrolling to other cards and clicking will count as additional viralCardClick. |
| viral card impressions | NUMBER | Non-demographic pivots only. The number of viralImpressions shown for each card of a carousel ad. The first card of the carousel ad results in an immediate viralCardImpression and viralImpression, whereas scrolling to other cards will count as additional viralCardImpressions. |
| viral clicks | NUMBER | The count of clicks on viral impressions. See viral impressions definition. Sponsored Updates only. |
| viral comment likes | NUMBER | The count of likes on comments from viral impressions for this activity. See viral impressions definition. Sponsored Updates only. |
| viral company page clicks | NUMBER | The count of clicks to view the company page from viral impressions for this activity. See viral impressions definition. Sponsored Updates only. |
| viral external website conversions | NUMBER | The count of conversions indicated by pixel loads on an external advertiser website driven by a viral event. See viral impressions definition. |
| viral external website post click conversions | NUMBER | The count of post-click conversions indicated by pixel loads on an external advertiser website driven by a viral click. See viral impressions definition. |
| viral external website post view conversions | NUMBER | The count of post-view conversions indicated by pixel loads on an external advertiser website driven by a viral impression. See viral impressions definition. |
| viral follows | NUMBER | The count of follows from viral impressions for this activity. See viral impressions definition. Sponsored Updates only. |
| viral full screen plays | NUMBER | The count of taps on the video, going into video view mode. See viralImpressions definition. |
| viral impressions | NUMBER | The count of viral impressions for this activity. Viral impressions are those resulting from users sharing a sponsored update to their own network of connections. Viral impressions are not counted as regular impressions. Sponsored Updates only. |
| viral landing page clicks | NUMBER | The count of clicks on viral impressions to take the user to the creative landing page. See viral impressions definition. Sponsored Updates only. |
| viral likes | NUMBER | The count of likes from viral impressions for this activity. See viral impressions definition. Sponsored Updates only. |
| viral one click lead form opens | NUMBER | The count of times users opened the lead form for viral impressions from a Lead Gen campaign. See viral impressions definition. |
| viral one click leads | NUMBER | The count of leads generated through One Click Lead Gen from viral impressions for this activity. See viral impressions definition. |
| viral other engagements | NUMBER | The count of user interactions with viral impressions that do not fit into any other more specific category. See viral impressions definition. Sponsored Updates only. |
| viral reactions | NUMBER | The count of positive reactions on viral Sponsored Updates which can capture like, interest, praise, and other responses. See viral impressions definition for details on viral engagements. |
| viral shares | NUMBER | The count of shares from viral impressions for this activity. See viral impressions definition. Sponsored Updates only. |
| viral total engagements | NUMBER | The count of all user interactions with a viral ad unit. See viral impressions definition. Sponsored Updates only. |
| viral video completions | NUMBER | The count of viral video ads that played 97-100% of the video. This includes watches that skipped to this point. See viralImpressions definition. |
| viral video first quartile completions | NUMBER | The count of viral video ads that played through the first quartile of the video. This includes watches that skipped to this point. See viralImpressions definition. |
| viral video midpoint completions | NUMBER | The count of viral video ads that played through the midpoint of the video. This includes watches that skipped to this point. See viralImpressions definition. |
| viral video starts | NUMBER | The count of viral video ads that were started by users. See viralImpressions definition. Since viral videos are automatically played for ON_SITE, this will be the same as viralImpressions if the servingLocation is ON_SITE. |
| viral video third quartile completions | NUMBER | The count of viral video ads that played through the third quartile of the video. This includes watches that skipped to this point. See viralImpressions definition |
| viral video views | NUMBER | A viral video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to full screen mode) does not count as a view. See viralImpressions definition. |
| campaign total budget currency code | TEXT | |
| campaign total budget amount | CURRENCY_EUR | |
| campaign daily budget currency code | TEXT | |
| campaign daily budget amount | CURRENCY_EUR | |
| campaign story delivery enabled | TEXT | |
| campaign type | TEXT | |
| campaign pacing strategy | TEXT | |
| campaign optimization target type | TEXT | |
| campaign creative selection | TEXT | |
| campaign cost type | TEXT | |
| campaign offsite delivery enabled | TEXT | |
| campaign id | TEXT | |
| campaign audience expansion enabled | TEXT | |
| campaign test | TEXT | |
| campaign format | TEXT | |
| campaign objective type | TEXT | |
| campaign campaign group | TEXT | |
| campaign unit cost currency code | TEXT | |
| campaign unit cost amount | NUMBER | |
| campaign name | TEXT | |
| campaign account | TEXT | |
| campaign status | TEXT | |
| campaign group id | TEXT | |
| campaign group name | TEXT | |
| campaign group test | TEXT | |
| campaign group total budget currency code | TEXT | |
| campaign group total budget amount | CURRENCY_EUR | |
| campaign group status | TEXT | |
| ad creative id | TEXT | |
| ad creative test | TEXT | |
| ad creative review status | TEXT | |
| ad creative type | TEXT | |
| ad creative status | TEXT | |
| ad creative click uri | TEXT | |
| ad creative text ad image id | TEXT | |
| ad creative text ad text | TEXT | |
| ad creative text ad title | TEXT | |
| date | YEAR_MONTH_DAY | Date breakdown |
| year_month | YEAR_MONTH | Year Month breakdown |