Microsoft Ads Connector 

for Looker Studio

With the Microsoft Ads Connector for Looker Studio you can report on the most important statistics of your Microsoft Ads account. When you connect your account to Looker Studio, it will bring you some advantages, for example:

  • You can combine the data with other sources to get new insights
  • All your data sources in one dashboard
  • Data awareness within your organisation
  • Free and easy to use (there’s no catch), just like our other connectors

 

dashboard

Data Hub &
Looker Studio

Trouble with the realisation of your Looker Studio dashboard? Gladior can help you with the following services:

  • Data Integration
  • Analyses of the data
  • Data Strategy
  • Performance Solutions (Big Query)
  • Data Visualisation (Design)
  • New Looker Studio Connectors

Interested or do you have any suggestions? Contact Sales in the form below!

Support

Contact Sales

Do you miss an important data source? Please let us know! We can build custom connectors especially for you! Ask Sales for the possibilities.





    Name Type Description
    Account name TEXT The account name.
    Account number TEXT The Microsoft Advertising assigned number of an account.
    Account id TEXT The Microsoft Advertising assigned identifier of an account.
    Account status TEXT The account status.
    Currency TEXT The account currency type.
    Ad distribution TEXT The network where you want your ads to show. This can be the entire Microsoft Advertising Network, Microsoft sites and select traffic, or only partner traffic.
    Device type TEXT The device name attribute of a device OS target bid.
    Network TEXT The entire Microsoft Advertising Network made up of Microsoft sites and select traffic, and only partner traffic.
    Device OS TEXT The operating system of the device reported in the DeviceType column.
    Top vs other TEXT Indicates whether the ad impression appeared in a top position or elsewhere.
    Bid match type TEXT The keyword bid match type.
    Delivered match type TEXT The match type used to deliver an ad.
    Customer id TEXT The Microsoft Advertising assigned identifier of a customer.
    Customer name TEXT The customer name.
    Goal TEXT The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
    Goal type TEXT The type of conversion goal.
    Ad group name TEXT The ad group name.
    Ad group id TEXT The Microsoft Advertising assigned identifier of an ad group.
    Ad group status TEXT The ad group status.
    Ad title TEXT The ad title.
    Ad id TEXT The Microsoft Advertising assigned identifier of an ad.
    Ad description TEXT The first ad description that appears below the path in your ad.
    Ad description TEXT The second ad description that appears below the path in your ad. Ad description 2 might not appear in your ad.
    Destination url TEXT The destination URL attribute of the ad, keyword, or ad group criterion.
    Ad type TEXT The ad type.
    Display url URL The ad display URL.
    Ad status TEXT The ad status.
    Title part 1 TEXT The title part 1 attribute of an ad.
    Title part 2 TEXT The title part 2 attribute of an ad.
    Title part 3 TEXT The title part 3 attribute of an ad.
    Headline TEXT The shorter of two possible responsive ad headlines for Audience campaigns.
    Long headline TEXT The longer of two possible responsive ad headlines for Audience campaigns.
    Business name TEXT Depending on your responsive ad's placement, your business's name may appear in your ad.
    Path 1 TEXT The path 1 attribute of an ad.
    Path 2 TEXT The path 2 attribute of an ad.
    Ad labels TEXT The labels applied to the ad.
    Campaign name TEXT The campaign name.
    Campaign id TEXT The Microsoft Advertising assigned identifier of a campaign.
    Campaign status TEXT The campaign status.
    Campaign type TEXT The campaign type.
    Base campaign id TEXT The Microsoft Advertising assigned identifier of an experiment campaign.
    Impressions NUMBER The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions.
    Clicks NUMBER Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network.
    Ctr PERCENT The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions).
    Cpc CURRENCY_EUR The total cost of all clicks on an ad divided by the number of clicks.
    Spend CURRENCY_EUR The cost per click (CPC) summed for each click.
    Conversions NUMBER A conversion is the completion of an action by a customer after viewing your ad. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting.
    Average position NUMBER The average position.
    Conversion rate PERCENT The number of conversions, divided by the total number of clicks.
    Cost per conversion CURRENCY_EUR The formula for calculating the cost per conversion is (Spend / Conversions).
    Assists NUMBER The number of conversions from other ads within the same account that were preceded by one or more clicks from this ad.
    Revenue CURRENCY_EUR The revenue optionally reported by the advertiser as a result of conversions.
    ROAS CURRENCY_EUR The formula for calculating the ROAS is (Revenue / Spend).
    Cost per assist CURRENCY_EUR The formula for calculating the cost per assist is (Spend / Assists).
    Revenue per conversion CURRENCY_EUR The formula for calculating the revenue per conversion is (Revenue / Conversions).
    Revenue per assist CURRENCY_EUR The revenue per assist. The formula for calculating the revenue per assist is (Revenue / Assists).
    All conversions NUMBER The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
    All revenue CURRENCY_EUR The revenue optionally reported by the advertiser as a result of conversions.
    All conversion rate PERCENT The number of conversions, divided by the total number of clicks.
    All cost per conversion CURRENCY_EUR The formula for calculating the cost per conversion is (Spend / Conversions).
    All ROAS CURRENCY_EUR The formula for calculating the ROAS is (Revenue / Spend).
    All revenue per conversion CURRENCY_EUR The formula for calculating the revenue per conversion is (Revenue / Conversions).
    view through conversions NUMBER View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad.
    Absolute top impression rate percent PERCENT How often your ad was in the first position of all results, as a percentage of your total impressions.
    top impression rate percent PERCENT The percentage of times your ad showed in the mainline, the top placement where ads appear above the search results, out of your total impressions.
    Cpm CURRENCY_EUR The total advertising cost divided by the number of impressions (in thousands).
    Conversions qualified NUMBER A conversion is the completion of an action by a customer after viewing your ad. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
    All conversions qualified NUMBER The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Data will be excluded from the Conversions report column for any conversion goal with the ExcludeFromBidding property set to true. The AllConversions column will include data for all conversion goals regardless of their ExcludeFromBidding setting. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
    View through conversions qualified NUMBER View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad. Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
    View through revenue CURRENCY_EUR The revenue optionally reported by the advertiser as a result of view-through conversions.
    Video views NUMBER The number of times the video was played and watched for at least two continuous seconds with more than 50% of the screen in view.
    View through rate PERCENT The number of video views divided by the number of impressions.
    Cpv CURRENCY_EUR The average position of the ad on a webpage. This column is deprecated as of March 31st, 2021. Going forward, performance reports will return average position of "0" (zero). Historical average position data for time periods prior to the deprecation date will still be available according to the published data retention period per report type.
    Video views at 25 percent NUMBER The number of times a person completed at least 25% of a video.
    Video views at 50 percent NUMBER The number of times a person completed at least 50% of a video.
    Video views at 75 percent NUMBER The number of times a person completed at least 75% of a video.
    Completed video views NUMBER Number of times a person watched the entire video to completion.
    Video completion rate PERCENT The number of completed video views divided by the number of total video views.
    Total watch time in ms NUMBER Total amount of time a person spent watching the video in milliseconds.
    Average watch time per video view in ms NUMBER Total watch time divided by the number of video views.
    Average watch time per impression in ms NUMBER Total watch time, in milliseconds, divided by the number of impressions.
    Date YEAR_MONTH_DAY The date.
    Keyword TEXT The keyword text.
    Keyword id TEXT The Microsoft Advertising assigned identifier of a keyword.
    Keyword status TEXT The keyword status.
    Keyword labels TEXT The labels applied to the keyword.
    Search query TEXT The search term used by your potential audience.
    Country COUNTRY The country where the user was physically located when they clicked the ad.
    State REGION The state where the user was physically located when they clicked the ad.
    Metro area TEXT The metro area (Nielsen DMA® in the United States) where the user was physically located when they clicked the ad.
    Radius NUMBER The radius of a radius target bid. The geographic radius where the user was physically located when they clicked the ad. The ProximityTargetLocation attribute column contains the address or landmark name of the radius.
    Proximity target location TEXT The radius target bid name. The name of the geographic radius where the user was physically located when they clicked the ad. The Radius attribute column contains the distance of the radius.
    Language TEXT The language of the publisher where the ad was shown.
    City CITY The city where the user was physically located when they clicked the ad.
    County TEXT The county where the user was physically located when they clicked the ad.
    Postal code TEXT The postal code where the user was physically located when they clicked the ad.
    Location id TEXT The Microsoft Advertising identifier of the location where the user was physically located when they clicked the ad.
    Neighborhood TEXT The neighborhood where an ad was physically served, or the neighborhood that your customer had shown interest in through searches or content they had viewed.
    Query intent country COUNTRY The name of a country if the user's geographical intent can be determined. The country is set if the user's intent is related to a country, and not necessarily if they are physically located in the county.
    Query intent state REGION The name of a state if the user's geographical intent can be determined. The state is set if the user's intent is a state or sub geography of the state, and not necessarily if they are physically located in the state.
    Query intent DMA TEXT The name of a metro area (Nielsen DMA® in the United States) if the user's geographical intent can be determined. The metro area is set if the user's intent is a metro area or city within the metro area, and not necessarily if they are physically located in the metro area.
    Query intent county TEXT The name of a county if the user's geographical intent can be determined. The county is set if the user's intent is related to a county, and not necessarily if they are physically located in the county.
    Query intent postal code TEXT The name of a postal code if the user's geographical intent can be determined. The postal code is set if the user's intent is a postal code, and not necessarily if they are physically located in the postal code.
    Query intent location id TEXT The location identifier if the user's geographical intent can be determined.
    Query intent neighborhood TEXT The name of a neighborhood if the user?s geographical intent can be determined. The neighborhood is set if the user?s intent is related to a neighborhood, and not necessarily if they are physically located in the neighborhood. For example, the user?s search query was rental cars in Encino.
    Query intent city CITY The name of a city if the user's geographical intent can be determined. The city is set if the user's intent is a city, and not necessarily if they are physically located in the city.